Portfolio

WEBSITE and email

Munch Labs

A Miami-based ghost kitchen needed a voice as vibrant as its food: a flavor-driven brand experience. Having defined that goal, I:

  • Wrote website copy that positioned Munch Labs as Miami’s go-to hub for culinary adventure

  • Developed email campaigns that achieved a 50% open rate and 10% CTR, outperforming benchmarks. These highlighted new offers, updates, and promotions.

  • Crafted messaging that blended energy, accessibility, and appetite appeal, ensuring the brand stood out in a crowded food scene

Video scripts

mailsuite

An email analytics company required clear, compelling instructional videos for their YouTube channel, making the software feel simple, useful, and worth using. As a result, I:

  • Wrote explainer video scripts that broke down how Mailsuite’s insights improve deliverability, tracking, and performance

  • Crafted approachable narratives that turned data-heavy features into benefits users could immediately understand

  • Helped position Mailsuite as both an expert and accessible, strengthening trust with a wider audience

blogs and social

Luxilon Industries

A Belgian tennis string manufacturer required a consistent content plan, blending tennis expertise with cultural relevance to engage both players and fans. Therefore, I:

  • Wrote bi-monthly blogs that connected performance insights with trends, fashion, and player lifestyle

  • Created LinkedIn content twice per month that turned technical expertise into scroll-stopping stories and conversations

  • Positioned Luxilon as a thought leader driving the future of tennis culture

Blogs and Email

Ripe Arts

An urban exploration photographer needed to increase engagement by developing an editorial voice around urban exploration and ruin photography. By blending grounded storytelling with SEO strategy to grow reach and authority, I:

  • Wrote long-form blogs that explored themes of urban decay, photography techniques, and the dialogue between architecture and nature

  • Balanced human, observational tone with optimization for search, positioning Ripe Arts as a trusted resource in the space

  • Created content that differentiated the brand, avoiding clichés and generic “urbex” tropes while attracting readers seeking authenticity and depth

Website Copy

LNHR

A New Jersey hair restoration clinic required a patient-focused narrative to increase traffic on their website. I turned medical detail into a story of trust, expertise, and transformation. I also:

  • Positioned Dr. Ross as a leading authority while keeping language approachable

  • Simplified complex procedures (FUT, FUE, facial hair, eyebrow restoration) into clear patient benefits

  • Wrote copy that attracted 53,000+ new users, boosted time on site by 54%, and tripled conversion rates

  • Guided visitors smoothly from first impression to booking a consultation

Investor Pitch DecK

Podcast Industry Client

I built a high-stakes investor pitch deck that turned a podcast startup’s vision into a story worth funding.

  • Structured the deck to balance data, narrative, and visual flow for maximum impact

  • Wrote copy that distilled complex market insights into clear, persuasive messaging

  • Positioned the brand as both innovative and investment-ready, helping the client secure credibility with potential backers

Brand Identity

Leadership Consulting firm

I built the brand identity for a leadership consultancy, giving it a voice that matched its authority and vision.

  • Developed a tone of voice guide that balanced credibility, warmth, and psychological depth

  • Created brand messaging that positioned the firm as both a trusted advisor and a forward-thinking partner

  • Delivered copy across website and collateral that unified the consultancy’s presence and set it apart in a crowded market